Corporate identity describes the overall impression that a company makes on its environment. This includes all visual and communicative elements, such as logo, colors, fonts, tonality and marketing measures. A strong corporate identity contributes to the recognition and strengthening of a company's image and supports it in its marketing goals. It is important that the corporate identity is applied consistently across all platforms and communication channels to ensure consistent branding. A clear and well thought-out corporate identity can strengthen trust in a company and differentiate it from others, making it particularly attractive to customers and business partners.